I laughed when I saw this ad. Then I shrugged and frowned. Now I’m sort of annoyed. Do you agree that this ad is strange and bizarre? Da Vinci and Lunchables? I have a feeling that Da Vinci ate a Mediterranean diet that wasn’t wrapped in plastic…. unbelievable! Are they making the absurd argument that by eating lunchables your child will turn into Da Vinci? And then “it doesn’t get better than this.” Oh really? An army of nutritionists would beg to differ.
What is telling about the ad is that the product does not take up much ad space. In fact you can barely see the lunchables. The advertisers are trying to suggest that adding a mandarin orange fruit cup makes a big difference in the healthiness of the product. I’m still not buying it.
We have talked about Lunchables before (in April). Some of the comments on that previous post blew my mind. Do parents really buy into this kind of advertising?
I went shopping and scoped out the lunchables. Here’s what I found:
I didn’t find the ones advertised in the ad that contain “mandarin oranges.” But I didn’t look that hard. There is so much packaging and no vegetables. Do you want your kids to eat these?