Really? I think it does get better than this. Also mandarin oranges are going to turn your daughter into president material? An ivy league education, yes. A processed, convenient lunch in a box? Um, sorry. I just don’t buy it!
Last summer, I started taking pictures of ads I saw and commenting on them. I’m starting up again because I believe it relates to the project. When I think about kids’ food environments, I feel the need to consider food marketing. Recently, Bettina over at The Lunch Tray blogged,
“The Roberts Wood Johnson Foundation is by far the biggest funder of work on childhood obesity, and it’s now spending $100 million a year on the problem. The food industry spends that much every year by January 4th [her emphasis] to market unhealthy food to children.”
Um, Houston? We got a whopper of a problem. These companies got the money and we got…well…let me think….our brains (and our looks, for those of you who are not anonymous). So, we gotta use ’em! It’s our job to question these subtle messages in the ads we see. We can’t just let them slide by and go on with our day.
When I saw this print ad, I thought about how we discussed Lunchables already, via guest blogger and last summer when I critiqued another similar ad and then went to the store and took pictures of the nutritional information and ingredients. The ad above must be from that same family of ads. But I couldn’t resist bringing it to your attention.
I’m not a fan of Lunchables (I can’t imagine that shocks anyone), but I did want to eat them when I was younger. We rarely got them; maybe once a year or less. Back then, it was just crackers, cheese and little circles of ham. My mom didn’t buy them because it was cheaper to just buy those ingredients and assemble them at home. A pizza lunchable wasn’t available then. They look so unappetizing to me! Here are the ingredients and nutritional information for a Lunchable similar to the one in the ad (~600 odd grams of sodium, ~70 grams of carbohydrates, including 35 grams sugar).
Thoughts on this ad?
(I subscribe to Working Mother and I enjoy it. Ads like the one above appear in parenting magazines equally. I am not trying to slam Working Mother. It’s what I’ve got sitting around the house, and that I can read in 20 minutes!)