Dr. Brian Wansink is at it again with some more amazing research. When I last heard about him, he was researching school lunch lines. He found that when chocolate milk was placed in the back of the cooler instead of the front, more children took white milk without complaining. He also found that if a fruit was offered in a pretty bowl (nothing fancy, just a decorative bowl — could be from the dollar store potentially) that students were more likely to take fruit. Furthermore, if that pretty bowl was lit up with a small lamp (reading size), fruit consumption increased even more.
The human brain is fascinating, isn’t it? After reading about his research, I feel like Harvard MBAs are tricking me to overspend in all the different places I visit when I shop.
But Dr. Brian Wansink wrote this book so that we can learn those same tricks so that we consume and spend less. Slim by Design is a wonderfully insightful book that just came out in September! I think you will really enjoy it — please comment below by 11/14/14 to enter the giveaway! I will announce a winner on 11/15!
I received a copy of this book to review (which is the copy I’m giving away). Regardless, opinions expressed in this review are my own.
**Last week’s winner of the cookie cutter book was comment #14**
Sarah (sarah-m email acct) — I’ll be emailing you!