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This blog post is completely off-topic, but I wanted to share this photo with you. I am appalled by this advertisement. What are your thoughts? Am I overreacting?
I spotted this large ad as I was driving east on North Ave just before Western. I turned around and stopped to take these photos. This particular area of Chicago is called Humboldt Park. It’s also the neighborhood that my husband lived in when he first moved to Chicago in 1999. I consider the area to be dangerous — at least it was when my husband lived there. Although there is a vibrant Puerto Rican community (back then I loved driving under the Puerto Rican arch), there was a lot of drugs, crime, and gangs in the area back then. One of my schools is about 15-20 minutes away.
While I normally appreciate a good parody, I’m offended in this case. First, the placement of this ad in this neighborhood is troubling. What does this community need? A donation to a community center? Yes. Investment in Roberto Clemente High School (which coincidentally participated in Cooking up Change) several blocks south on Western? Yes. This tasteless ad for beer? NO. I have to wonder if any community would welcome this advertisement. Would your community want this ad displayed?
I am the daughter of a former art teacher so I appreciate art. Michelangelo‘s work on the Sistine Chapel and his depiction of God and Adam does not scream beer ad. In fact, in my opinion Michelangelo’s work borders sacred. Does God drink and endorse drinking beer? I find that offensive (and I’m not even religious). The ad is part of Pabst Blue Ribbon’s online art parody project. Beer ads are notoriously offensive, but is the company taking it too far?
What are your thoughts? Am I overreacting?